ONVO is a new brand launched by NIO, focusing on providing global users with cost-effective, high-performance smart electric vehicles. Relying on NIO's accumulation in electric technology, intelligent driving, and user services, ONVO aims to allow more consumers to enjoy the convenience and fun of green travel.

​​1. Brand Positioning: Combining High Quality and Affordable Price​​

With the core concept of "Easy Travel, Enjoy the Ride", ONVO fills the gap in NIO's brand matrix for the mass market. Its vehicle design balances practicality and technology, has excellent range, and is more competitively priced, making it suitable for family users and young consumers.

​​2. Core Technology: NIO Genes, Reliable Guarantee​​

• ​​Battery and Range​​: Equipped with NIO's self-developed battery technology, supporting long range and fast charging, with some models exceeding 600 kilometers (CLTC standard).
• ​​Intelligent Driving​​: Standard equipped with advanced driver assistance systems (such as highway navigation assistance, automatic parking), improving driving safety and convenience.
• ​​Battery Swapping Compatibility​​: Some models support the NIO Power Swap network, requiring only a few minutes to replenish energy.

​​3. First Model: ONVO L60​​

ONVO L60 is a mid-size smart electric SUV, mainly targeting the family market, with highlights including:

• ​​Space Optimization​​: Spacious five-seat layout, with a trunk volume of over 500 liters.
• ​​Smart Cockpit​​: Equipped with a 15.6-inch central control screen and NOMI voice assistant, supporting multilingual interaction.
• ​​Price Advantage​​: Starting price of approximately 200,000 RMB (approximately $28,000 USD), with significant cost performance.

​​4. Globalization Strategy​​

ONVO plans to gradually enter overseas markets such as Europe and Southeast Asia, relying on NIO's international service system (such as charging networks and after-sales support) to provide localized services to global users.