• Brand Core Strengths

1. Top-Tier Manufacturing Craftsmanship

Merida adheres to stringent EN (European Union) quality standards, which surpass international standards like China's GB and Japan's JIS. Its production lines incorporate TPS (Toyota Production System) to ensure high quality and durability of every bicycle.

Carbon Fiber Technology: Merida's NANO MATRIX CARBON technology increases frame impact resistance by 40% while maintaining lightweight properties.

Aluminum Alloy Craftsmanship: HFS (Hydro Forming System) technology creates complex tube shapes, balancing lightness and high strength.

2. Global R&D and Race Validation

Merida has established a research and development center in Stuttgart, Germany, leveraging automotive industry technology to create world-class bicycles.

Professional Team Collaboration: Sponsoring Team Bahrain Merida, it has achieved numerous victories in top-tier events like the Tour de France and Giro d'Italia, validating product performance.

Olympic Glory: At the 2004 Athens Olympics, Merida-sponsored athletes won gold and silver medals in mountain biking events.

• Representative Bike Series

1. Mountain Bikes: Such as the ONE-SIXTY (full-suspension model), featuring VPK (Virtual Pivot Point) technology, ideal for trail riding.

2. Road Bikes:

REACTO: Low-drag aerodynamic design, awarded the Taiwan Excellence Gold Medal.

SCULTURA: Ultra-lightweight climbing bike, named "Bike of the Year for Performance" by BikeRadar.

3. E-Bikes: eONE-SIXTY series, combining high-performance motors with long-range batteries.

• Market Reach and User Services

Global Sales: Covers markets in Europe, Asia, North America, etc., with 15 branches and factories in Shandong and Jiangsu, China.

User Co-Creation: Product improvements based on race feedback, such as the FLEX STAY technology tested by professional cyclists to enhance riding comfort.